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Nagad, bKash asked to cool off rivalry


Nagad logo. COURTESY

  • BUSINESS
  • Staff Correspondent
  • Published: 01 Mar 2021, 07:34 PM

Mobile financial services (MFS) providers Nagad and bKash have been asked to maintain the publicity policy of the information ministry and stop spreading disinformation against each other.

The Bangladesh Bank has instructed the two MFS following the decision that came from a meeting with the representatives of the service providers late last week.

The central bank held the meeting as it noticed certain vernacular used in an advertisement of Nagad, videos involving bKash’s chief executive officer, posters against Nagad, and Nagad’s filing of cases against 10,000 unidentified people.

The two MFS providers are spreading propaganda against each other by violating the publicity policy of the information ministry, said a top official of the central bank seeking anonymity. “In future, we will make a policy to stop such propaganda.”

They were warned that the BB will take action against them if they are not conducting their business under the regulatory framework of the central bank, he added.

“The central bank will take a step against such activities of Nagad and bKash in the light of the government’s publicity policy,” said Md. Serajul Islam, spokesperson of the BB. The BB will make a guideline for MFS providers’ publicity and advertisement material, he added.

“The banking regulator asked all MFS carriers not to attack one another in their campaigns,” Nagad told in a statement.

“We are not spreading any propaganda,” Shamsuddin Haider, head of corporate communications of bKash said. “We are operating our mobile financial service under the guideline of the Bangladesh Bank and complying with all their instructions,” he added.

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