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  • Tata Motors revolutionises cargo transport in Bangladesh with the launch of Tata LPT 1212 MAX

Tata Motors revolutionises cargo transport in Bangladesh with the launch of Tata LPT 1212 MAX


  • BUSINESS
  • Reporter
  • Published: 22 Aug 2023, 12:39 PM

 Tata Motors, one of the world's leading automobile manufacturers, along with its authorised distributor Nitol Motors Ltd., has launched an enhanced version of Tata LPT 1212 MAX cargo transport solution. Designed for seamless and efficient transportation, Tata LPT 1212 MAX offers lower cost of operations that maximises profitability for customers. Offering versatility and reliability, this vehicle is the ideal choice for a wide range of logistical needs and applications, including parcel and courier, pharmaceuticals, market load, FMCG, steel and cement, LPG cylinders, fisheries, white goods and Readymade Garments (RMG).

Speaking about the launch, Mr. Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, "We are delighted to unveil the Tata LPT 1212 MAX, a vehicle engineered to not just meet but exceed our customers' expectations in the freight transportation sector. The versatile Tata LPT 1212 MAX has the ability to transport cargo for medium and long-haul. Our primary objective is to equip our customers with seamless and efficient transport solutions and Tata LPT 1212 MAX comes loaded with robust features which enable that. At Tata Motors, our dedication to providing our customers with exceptional products and services is unwavering. We are confident that our transport solutions will guide our customers towards unparalleled business success.”

Commenting on the launch, Mr. Abdul Matlub Ahmad, Chairman, Nitol Niloy Group, said, “The launch of Tata LPT 1212 MAX in Bangladesh is based on our deep understanding of the local automotive market, we are confident that this vehicle will satisfy the evolving demands of businesses. We firmly believe that Tata LPT 1212 MAX has the potential to revolutionise the commercial vehicle landscape in Bangladesh and the launch will redefine standards in the cargo transport industry, setting a new benchmark for commercial vehicles in the region."

The Tata LPT 1212 MAX features a reinforced thick chassis with a heavy-duty frame, ensuring superior loading capacity and durability. The reliable vehicle comes with an exceptional grade-ability for catering to the terrains of Bangladesh. Featuring a robust axle setup with a forged I-beam and reverse Elliot-type front axle, as well as a heavy-duty Tata RA108RR rear axle, the vehicle is versatile across a wide range of applications. Radial tyres provide longer tire life, improved fuel efficiency, shorter braking distances and superior stability. Hydraulic power-assisted steering, an ergonomic steering wheel, MELBA fabric Ultra seats and an ergonomic instrument cluster are included in the comfort package. Furthermore, the tiltable cabin ensures easy access to perform comprehensive maintenance tasks. Tata LPT 1212 MAX is now available at authorised Nitol Motors dealerships across Bangladesh with attractive financing options and flexible repayment terms.

 

About Tata Motors:

Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

 

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